B2B Publisher Enhances Editorial Efficiency
Publishing system for
Web and Print enables editors to work collaboratively - from home
“MediaWay
takes Adobe publishing to a collaborative,
managed, and more highly efficient level.”
Princeton, NJ – 01 January 2010: WATT is a
respected and successful multimedia B2B publisher and information provider
serving the poultry and agricultural industry.
Like
all other media businesses, it has recently needed to cut costs while
continuing to maintain the highest quality of its content. It was decided that
costs could be cut moving editorial staff out of high cost offices and
providing them with a professional collaborative publishing system that enabled
them to work efficiently from home. However, with 17 magazines, Websites and
numerous Newsletters to be produced, all to a tight schedule, there needed to
be a production management system in place that everyone could access over the
Internet.
After
a thorough investigation, WATT selected MediaWay from ProImage.
This uniquely browser-based solution incorporates
some powerful advantages. These include a digital asset management system (DAM)
to store images, ads and video files, an XML editor for original content
creation and editing, pre-flighting, color management, PDF creation, and flat
planning imposition which enables users to see pages, with their ads, as they
are automatically assembled.
Bruce Plantz, Vice President, Director of Content,
WATT said, “We needed a robust
system that was browser-based so that people could work from anywhere, was
easy-to-use and highly scalable, and would also seamlessly integrate with other
systems. MediaWay does these things perfectly, and
takes the standard Adobe publishing to a managed, collaborative, and more highly
efficient level.”
Chris Kelly of ProImage America added, “MediaWay easily adapts to a wide variety of
production environments and can be personalized for each user profile, making
their day-to-day tasks more simple. It combines the openness of an XML-based
content management solution with extensive integration of Adobe® InDesign and InCopy for printed publications.”
To
help ensure layout consistency and flexibility ProImage has the functionality
of designed-in Document Type Definitions (DTDs) which cleverly
may be created in MS Word and imported into the system so that formats can be
easily made, stored and used.
“MediaWay provides
tremendous workflow and efficiency benefits for all magazine publishers,
contract or custom publishers, government, design agencies and commercial
printers involved in high-volume, high-quality Web and print publishing,” adds
Chris Kelly. “ProImage already supports more than 500 newspapers around the
world with its mission critical systems. We are now bringing the same expertise
and dedication to the wider publishing environment.”
About ProImage:
New ProImage is based in Or Akiva, Israel, twenty miles
north of Tel Aviv, with sales and support offices in North America (Princeton,
New Jersey) and Europe (London, UK).
The company, first established in 1995, is a leading developer of browser-based
digital workflow and production tracking solutions for the newspaper and
printing industries. Using a standard Internet browser and standard platform
hardware, ProImage's advanced technologies offer the printing industry flexible
and feature rich end-to-end communications, workflow management and production
tracking solutions
Selling directly in some parts of the world, and through dealer partners in
France, Italy, Germany, Belgium, Scandinavia, Spain, Russia, China and
Thailand; the company also enjoys a number of important international
technology and marketing strategic alliances. New ProImage may be found on the
web at: www.newsway.com
For further information, please contact:
Rick Shafranek, VP of Sales, ProImage America
Tel: +1 919-303-5637
e-mail: rick@newsway.com
Information provided on behalf of New ProImage by Media Matters,
Contact; Richard Hall. Tel: +33 (0)4 67 00 25 87, Mob: +44 (0)7831
777 210
e-mail: richard@media-matters.com